Top Beauty Retail Apps in Georgia: Q1 2025 Performance

In the first quarter of 2025, the beauty retail app market in Georgia saw varied performances across the top five applications. Here's a closer look at their trends based on data from Sensor Tower.

Gold Apple: beauty store experienced fluctuations in weekly downloads, initially declining from 130 in early January to a low of 76 by February 3. However, a subsequent rise was observed, peaking at 198 downloads in early March before stabilizing around 139 by the end of the month.

Oriflame showed a gradual increase in weekly downloads, starting at 68 and reaching 117 by the end of March. This consistent upward trend indicates a growing user interest throughout the quarter.

ЛЭТУАЛЬ: косметика, парфюмерия downloads fluctuated, beginning the quarter at 99, dipping to 62, and then climbing to 115 by early March. The quarter closed with a slight decrease, ending at 96 downloads.

IPSY: Personalized Beauty maintained a relatively steady download rate, with minor variations between 35 and 64 throughout the quarter, illustrating stable engagement.

Finally, Think Dirty – Shop Clean had a notable spike in downloads mid-March, reaching 133, after a period of lower activity. Revenue for this app was minimal, with a small peak of $3 in February.

For more insights and detailed analysis, visit Sensor Tower's platform.